50
mincemeat
Worth a lookShows searches that convert (30.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible30.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.7M£1.7M/yr · 1.1M searches
Review moat
Good1,183.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Avg price
Bad£4.87avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.59–£7.60cheapest to priciest tracked listing — scored on the share inside $15–$100