35
milo
Skip itSoft demand (-50.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.78avg listing price — sweet spot $15–$100
Review moat
Okay1,829.25avg incumbent reviews — the moat a new listing must climb
Price range
Okay£7.24–£21.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£56K£56K/yr · 28K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-50.4%90-day search growth — must beat 0% to launch