47
millions sweets
Skip itA small market ($80K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great180.88avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.88avg listing price — sweet spot $15–$100
Price range
Good£4.14–£27.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£80K£80K/yr · 183K searches