52
millionaire shortbread
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great206.33avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Good£1.33–£31.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£94K£94K/yr · 274K searches
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.37avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand