55
millet spray for birds
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($3.41–$15.60) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Review moat
Great477.38avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£196K£196K/yr · 174K searches
Avg price
Bad£7.93avg listing price — sweet spot $15–$100
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
Price range
Bad£3.41–£15.60cheapest to priciest tracked listing — scored on the share inside $15–$100