49
milky bar
Skip itSoft demand (-21.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,533.84avg incumbent reviews — the moat a new listing must climb
Price range
Okay£0.78–£27.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£167K£167K/yr · 251K searches
Avg price
Okay£8.98avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-21.1%90-day search growth — must beat 0% to launch