42
milka
Skip itSoft demand (-13.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good826.3avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.24–£43.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.72avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£125K£125K/yr · 377K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-13.1%90-day search growth — must beat 0% to launch