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milk powder
Skip itSoft demand (-18.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Price range
Good£3.65–£37.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£619K£619K/yr · 541K searches
Review moat
Good1,038.93avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.42avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-18.5%90-day search growth — must beat 0% to launch