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milk cartons
Skip itPrices mostly outside the sweet spot ($5.27–$13.31) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Market size
Good£558K£558K/yr · 467K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,033.78avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.55avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£5.27–£13.31cheapest to priciest tracked listing — scored on the share inside $15–$100