52
milk bottles
Worth a lookShows low returns (0.5%), but a small market ($53K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Review moat
Good613.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.00avg listing price — sweet spot $15–$100
Price range
Bad£0.84–£18.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Market size
Bad£53K£53K/yr · 184K searches