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milk bottle sweets
Skip itSoft demand (-13.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good519.33avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.91avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay£6.09–£19.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad£82K£82K/yr · 103K searches
Growth
Bad-13.4%90-day search growth — must beat 0% to launch