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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 62Growth 22Conversion 98Competition 23Returns 100Price range 42Avg price 24Brand share 7Review moat 32Quality gap 27

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible17.1%

search→purchase rate — share of searches ending in a sale

Market size

Good£547K

£547K/yr · 374K searches

Price range

Okay£1.37–£24.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,349.59

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.55

avg listing price — sweet spot $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-6.9%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand