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microwave rice
Worth a lookShows searches that convert (19.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible19.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Incredible19%top-5 click share — an open shelf
Review moat
Great450.2avg incumbent reviews — the moat a new listing must climb
Market size
Good£379K£379K/yr · 518K searches
Price range
Okay£0.58–£27.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£3.68avg listing price — sweet spot $15–$100