45
microwave popcorn
Skip itSoft demand (-14.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,096.43avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.96avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.75–£20.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£88K£88K/yr · 95K searches
Growth
Bad-14.1%90-day search growth — must beat 0% to launch