53
merlot
Worth a lookShows low returns (0.2%), but soft demand (-16.0% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Review moat
Great202.04avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.38–£30.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.32avg listing price — sweet spot $15–$100
Market size
Okay£131K£131K/yr · 99K searches
Growth
Bad-16.0%90-day search growth — must beat 0% to launch