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melting chocolate
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good1,071.94avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Bad£2.56–£18.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.68avg listing price — sweet spot $15–$100
Market size
Bad£62K£62K/yr · 183K searches
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand