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meal replacement bar
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.66–£34.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,111.93avg incumbent reviews — the moat a new listing must climb
Market size
Good£323K£323K/yr · 220K searches
Avg price
Good£12.00avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand