45
meal kit
Skip itPrices mostly outside the sweet spot ($1.19–$10.42) — this niche doesn't clear our bar today.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great195.83avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£106K£106K/yr · 152K searches
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Avg price
Bad£3.32avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£1.19–£10.42cheapest to priciest tracked listing — scored on the share inside $15–$100