50
mayonnaise
Worth a lookShows searches that convert (24.9% search→purchase), but prices mostly outside the sweet spot ($1.07–$10.05) keeps it on the watch list.
Conversion
Incredible24.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good907.32avg incumbent reviews — the moat a new listing must climb
Market size
Good£578K£578K/yr · 816K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£2.85avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£1.07–£10.05cheapest to priciest tracked listing — scored on the share inside $15–$100