45
mayonnaise light
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible26.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good641.06avg incumbent reviews — the moat a new listing must climb
Growth
Good+21.7%90-day search growth — must beat 0% to launch
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£60K£60K/yr · 78K searches
Avg price
Bad£2.92avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.07–£10.26cheapest to priciest tracked listing — scored on the share inside $15–$100