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mascarpone cheese
Skip itPrices mostly outside the sweet spot ($1.37–$3.07) — this niche doesn't clear our bar today.
Conversion
Incredible29.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great431avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 85K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Avg price
Bad£2.21avg listing price — sweet spot $15–$100
Price range
Bad£1.37–£3.07cheapest to priciest tracked listing — scored on the share inside $15–$100