48
masala dabba
Skip itSoft demand (-23.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£18.96avg listing price — sweet spot $15–$100
Review moat
Great391.39avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good£4.12–£37.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£73K£73K/yr · 247K searches
Growth
Bad-23.9%90-day search growth — must beat 0% to launch