57
marzipan
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Review moat
Great387.89avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good£1.73–£28.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£252K£252K/yr · 377K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.11avg listing price — sweet spot $15–$100
Growth
Bad-28.6%90-day search growth — must beat 0% to launch