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marshmallow
Skip itPrices mostly outside the sweet spot ($0.94–$12.95) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Review moat
Good696.18avg incumbent reviews — the moat a new listing must climb
Market size
Okay£262K£262K/yr · 436K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.17avg listing price — sweet spot $15–$100
Price range
Bad£0.94–£12.95cheapest to priciest tracked listing — scored on the share inside $15–$100