38
marshmallow fluff
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Review moat
Good553avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Avg price
Bad£8.05avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£51K£51K/yr · 71K searches
Price range
Bad£4.86–£16.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand