43
margarine
Skip itPrices mostly outside the sweet spot ($0.97–$3.82) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Review moat
Good585.81avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Market size
Bad£69K£69K/yr · 151K searches
Avg price
Bad£2.42avg listing price — sweet spot $15–$100
Price range
Bad£0.97–£3.82cheapest to priciest tracked listing — scored on the share inside $15–$100