45
maltesers bucket
Skip itSoft demand (-27.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£22.17avg listing price — sweet spot $15–$100
Review moat
Great298.63avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.81–£37.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£55K£55K/yr · 113K searches
Growth
Bad-27.8%90-day search growth — must beat 0% to launch