61
malbec
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great143.57avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good£2.89–£47.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.12avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£160K£160K/yr · 130K searches
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand