40
magic brush
Skip itSoft demand (-62.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great240.5avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.64avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad£37K£37K/yr · 66K searches
Growth
Bad-62.2%90-day search growth — must beat 0% to launch
Price range
Bad£5.83–£12.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap