42
madeira wine
Skip itSoft demand (-27.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great207avg incumbent reviews — the moat a new listing must climb
Price range
Great£9.46–£37.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.11avg listing price — sweet spot $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£62K£62K/yr · 75K searches
Growth
Bad-27.9%90-day search growth — must beat 0% to launch