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54

mackerel tinned

Worth a look

Shows low returns (0.0%), but soft demand (-7.9% this quarter) keeps it on the watch list.

Market size 40Growth 21Conversion 96Competition 56Returns 100Price range 53Avg price 24Brand share 47Review moat 84Quality gap 40

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.3%

search→purchase rate — share of searches ending in a sale

Review moat

Great319.83

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Price range

Good£1.15–£30.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Market size

Okay£208K

£208K/yr · 181K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.69

avg listing price — sweet spot $15–$100

Growth

Bad-7.9%

90-day search growth — must beat 0% to launch