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macaroons
Skip itSoft demand (-21.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great352.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.17–£26.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.33avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£60K£60K/yr · 91K searches
Growth
Bad-21.3%90-day search growth — must beat 0% to launch