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macaroni cheese
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,751.62avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.03–£22.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£113K£113K/yr · 146K searches
Avg price
Bad£7.39avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand