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50

macadamia nuts

Worth a look

Shows low returns (0.1%), but soft demand (-21.3% this quarter) keeps it on the watch list.

Market size 37Growth 14Conversion 95Competition 24Returns 100Price range 54Avg price 65Brand share 41Review moat 78Quality gap 48

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Review moat

Great434.92

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.80

avg listing price — sweet spot $15–$100

Price range

Good£4.94–£26.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay£181K

£181K/yr · 108K searches

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-21.3%

90-day search growth — must beat 0% to launch