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lungo coffee pods
Skip itSoft demand (-18.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Great£18.57avg listing price — sweet spot $15–$100
Price range
Good£2.62–£31.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,227.44avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£79K£79K/yr · 38K searches
Growth
Bad-18.6%90-day search growth — must beat 0% to launch