51
low calorie crisps
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Review moat
Great497.89avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good£286K£286K/yr · 353K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.16–£22.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.46avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand