45
low alcohol wine
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great174.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Price range
Good£4.02–£42.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.66avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£79K£79K/yr · 83K searches
Growth
Bad-34.2%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand