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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£22.74avg listing price — sweet spot $15–$100
Price range
Great£4.88–£68.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,031avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£84K£84K/yr · 673K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand