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loose leaf tea
Worth a lookShows low returns (0.0%), but soft demand (-26.7% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,048.32avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good£300K£300K/yr · 430K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.78–£23.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.60avg listing price — sweet spot $15–$100
Growth
Bad-26.7%90-day search growth — must beat 0% to launch