42
long matches
Skip itSoft demand (-52.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Review moat
Good530.08avg incumbent reviews — the moat a new listing must climb
Market size
Okay£251K£251K/yr · 299K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£5.75avg listing price — sweet spot $15–$100
Growth
Bad-52.2%90-day search growth — must beat 0% to launch
Price range
Bad£0.84–£10.28cheapest to priciest tracked listing — scored on the share inside $15–$100