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london dry gin
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Price range
Great£13.65–£29.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£18.14avg listing price — sweet spot $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay£163K£163K/yr · 110K searches
Review moat
Bad4,647.68avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality