55
lollipops
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Market size
Good£686K£686K/yr · 900K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,665.68avg incumbent reviews — the moat a new listing must climb
Price range
Okay£0.95–£25.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Avg price
Bad£8.73avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand