60
liquorice
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Market size
Great£859K£859K/yr · 1.2M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good804.15avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay£0.97–£20.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.55avg listing price — sweet spot $15–$100
Growth
Bad-4.0%90-day search growth — must beat 0% to launch