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liquorice toffee
Skip itSoft demand (-17.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Review moat
Great348.47avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.25–£28.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.20avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£70K£70K/yr · 56K searches
Growth
Bad-17.9%90-day search growth — must beat 0% to launch