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54

liquorice sticks

Worth a look

Shows low returns (0.0%), but a small market ($56K/yr) keeps it on the watch list.

Market size 14Growth 16Conversion 77Competition 62Returns 100Price range 34Avg price 31Brand share 68Review moat 81Quality gap 83

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great389

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£1.15–£22.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.66

avg listing price — sweet spot $15–$100

Growth

Bad-18.6%

90-day search growth — must beat 0% to launch

Market size

Bad£56K

£56K/yr · 78K searches