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liquorice flyers
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Review moat
Good519.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.36–£25.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.52avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Market size
Bad£51K£51K/yr · 57K searches
Brand share
Bad98%top-5 brand share — brand-locked demand