62
liquid death
Launch itA $888K/yr market growing +46.2% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Review moat
Great403.67avg incumbent reviews — the moat a new listing must climb
Market size
Great£888K£888K/yr · 527K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+46.2%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.29–£19.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.87avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand