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liqueurs
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Market size
Good£738K£738K/yr · 672K searches
Avg price
Good£14.12avg listing price — sweet spot $15–$100
Price range
Good£7.19–£29.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,858avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad88%top-5 click share — a locked-up shelf