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lindt choco wafer
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great194.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£8.83avg listing price — sweet spot $15–$100
Price range
Bad£4.11–£16.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-37.6%90-day search growth — must beat 0% to launch
Market size
Bad£15K£15K/yr · 47K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand