57
linda mccartney
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Competition
Great22%top-5 click share — an open shelf
Review moat
Great385.23avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Market size
Bad£82K£82K/yr · 252K searches
Avg price
Bad£2.65avg listing price — sweet spot $15–$100
Price range
Bad£1.10–£4.82cheapest to priciest tracked listing — scored on the share inside $15–$100